Social Networking Primer and Overview

Mike Gratta, a Principal Aalyst at the Burton Group, has contributed to Educause a 46-page primer and analysis of social networking in the enterprise:

 

http://net.educause.edu/ir/library/pdf/ecar_so/ers/ers0806/rs/ERS0806.pdf

[Note: a free registration (available to all WSU staff) is required.]

The key takeaway is that social networks cannot be counted on to happen via a simple “corporate Facebook” strategy; rather, an analysis of goals and methods is needed (surprise!). Anyone who wishes to plan or even discuss social networking in an enterprise context should be familiar with the terms and concepts introduced in this paper.

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